Case Overview:
We provide the products for this Amazon seller from United States for years. In year 2022, they reached out for a lightweight, portable and unique beach chair. Their goal was to offer something unique in a crowded e-commerce category: a modern beach chair with compact packaging, high profit margin and excellent customer feedback potential.
Our Solution:
We created a minimalist low-seat beach chair with ergonomic design and quick-folding structure. A key differentiator was that this beach chair includes a patented adjustable UV-proofing umbrella. Users can enjoy the beach without worrying sunburn and extra inconvenience of carrying umbrellas.
We also optimized packaging for Amazon FBA (size restrictions, barcode placement, QR codes for manuals) and delivered HD images, video demos and A+ content templates. Our MOQ and logistics flexibility allowed the client to test 3 variations before scaling.
Impact:
The product reached Amazon’s Top 10 in its category within 1 months, driven by strong ratings and influencer UGC. Our e-commerce experience and beach chair OEM agility helped the client maintain high turnover with low warehousing costs.
In the next year, more bold color versions were introduced to the market and won a full success. Beside this beach chair, our other supplied items like two-person loveseat and heavy-duty lumbar support camping chair are also one of the bestsellers of our client on Amazon.
