Case Overview:
A leading European supermarket chain approached us with a clear goal: to seek a reliable camping chair manufacturer to develop a high-volume, private label camping chair for their seasonal promotion. They needed a foldable camping chair that met strict cost-control targets while retaining safety, durability and appeal to a broad customer base, including families, casual campers and outdoor event goers.
Our Solution:
As a seasoned OEM camping chair manufacturer, we worked closely with the buyer and proposed an optimized version of our classic folding camping chair. We made structural enhancements to meet EU safety standards, modified dimensions for better shelf-fit, upgraded fabric resilience and match the color scheme to the client’s brand palette. The product was tested under ISO-compliant conditions to ensure strength and stability. In addition, we supported the client’s sustainability goals by offering recyclable packaging.
We also provided retail-ready packaging solutions, including multilingual instruction manuals, barcode integration and pallet design for logistics optimization. Our in-house design team created label mockups and shelf-ready display visuals for their internal marketing team.
Impact:
Within two weeks, we provided a fully functional prototype and production-ready packaging samples. After approval, we handled full-scale manufacturing delivered over 30,000 units on time, earning long-term supply status across five countries. This case underscores our ability to provide fast and mass-scale OEM production, tailored for supermarket procurement needs.
